It’s a bulb that looks and feels like the age-old incandescent with a big difference – energy savings. GE’s Energy-Efficient Soft White bulb saves as much as 28 percent in energy costs and is gaining traction as consumers look for new energy-efficient alternatives.
GE has offered halogen bulbs in its portfolio for years, but is currently re-introducing them under the Energy-Efficient Soft White name. This namesake was intentionally chosen to convey the similarities between incandescent and halogen technologies, as GE’s incandescent bulbs have been marketed as “Soft White” bulbs for years. By adding the energy-efficiency phrase to the halogen version, GE teams hope consumers understand they won’t lose anything by making a switch from standard incandescents – they’ll just save more in efficiencies.
Using halogen technology, the Energy-Efficient Soft White bulb runs using less energy and costs less to operate than the traditional incandescent bulb. At the same time, it performs like incandescent bulbs and delivers nearly the same brightness.